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The magic happens with the cold call. There will never be a better way around it. Make them laugh in your opening sentence, tell a brief 1 or 2 sentence story after that, use "partner language" as opposed to vendor language the whole time, ask no more than 2 questions. Keep it under 3 minutes and book the meeting with your engineer/ product expert or whoever else supports your sales cycle.
Nobody needs another vendor. Vendors are dreaded. Partners are rare to come by - they're accountable, they solve real problems, and they drive and achieve the goals of their prospects. Tell another 1-2 sentence story of what your team did for another client. Don't specifically call out your product because then you sound like a vendor. Your people and your processes need to be positioned as top of your market and best in class.
you need to have a clear defined persona and ideal customer profile that is not too broad. You need to be strategic with your list and who you are marketing to. It's better to hand pick 100 of the top clients that you know are great for your business and just focusing on getting in front of them in all chanels ( event, email, phone, linkedin, whereever). You will have higher conversion if you just focus on a small amount of accounts at a time vs trying to send 50 sequences emails a day or make 50 random phone calls. There is also alot of work you can do with your contact data. Zoominfo, apollo, cognism are only 50-60% accurate. So you could be wasting alot of time sending 100s of emails to prospects who dont work at the company, incorrect contact details, wrong country, wrong company size, wrong industry, etc... so to summarize - make a list of 25-50 clients that you feel like your business can provide the most value, understand the actual problem you are solving and value you are providing and don't move on until you've at least had a few conversions. It's a big data game as well so there is something call activations that you should focus on before meetings and conversations and you need to optimise (northstar) for revenue vs meetings.