Looking for additional POVs around ad servers. With more and more vendors now offering API integrations, there's pressure to reevaluate how we currently use CM360. Do other agencies continue to report AND bill off of their ad server #s despite variances (+/- 10%) existing when compared to 1P data? A handful of our vendors are claiming that their agency partners report off 3P but bill off 1P which seems absurd, especially if the ad server reports a significant under spend, for example. Thoughts?

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We report and bill off of 3p (Flashtalking). In the handful of instances where a partner won’t agree to that we use them super sparingly or find another partner.
If it’s a direct partner, often a DSP will take on that risk and run a PMP deal and agree to pay 3p.

If the variance is more than 10%, I need to see concerted effort on the partners part to figure out the problem and get it resolved.

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@MD1 This is interesting! Have you found any particular benefit of Flashtalking over CM360 or other alternatives? I’ve only ever been given the opportunity to work with CM360, TTD, DV360 and Innovid, so curious if you explored any others also?

@OP Great question

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