Managing supplies for the sales of sporting and outdoor equipment. In a time where so many people are sedentary - how do we boost sales and manage risks in the best way? There was an uptick in sales during the heat of COVID but now everything is trending back down and frankly, I was hoping it wouldn't trend down so quickly.

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Find creative ways to promote the equipment - community events, challenges via social media, etc. People are still buying sporting and outdoor equipment, though not as much. You have to stand out among your competition!

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I think there's a large contingent of people that have gotten more active/concerned with their health because of the pandemic. I would try to identify and appeal to those people (you might find something by looking into some of the health experts/doctors who have big followings on social media. Look up Andrew Huberman of Lily Nichols for example!

During the height of the pandemic, I was pleased to see that sales had increased, however, it is unfortunate that the trend is now reversing. To help boost sales, I suggest creating special promotions and discounts to encourage people to stay active and get out into nature. I believe that by doing this, we can help to manage risks and encourage more people to get active.

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