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Minneapolis is amazing! The winters are hard, yes but the community is really great. The city itself is really artistic, and all the different neighborhoods all provide a totally different experience. Atlanta is great but Minneapolis is special
Ever lived through a Midwest winter?
Atl > Minn
Both are great cities, you should go to the better agency. I would say Fallon is the best in both cities but Publicis Groupe has kinda destroyed that place. They both have nearly equal ad scenes with Fitz Co also being a decent agency in ATL that rivals Fallon at this point
Done both. Grew up in SC. Was easier to find work in MPLS. But the winters were too brutal. Then again, traffic is the real killer in ATL.
MN is beautiful if you can take the cold. The trick is finding outdoor activities for winter. Cross country skiing, snow shoeing, pond hockey, ice fishing, and drinking. And their sauna game is strong. You have lived until you’ve run from a 200 degree room into a hole in lake ice.
I have lived in both cities and I agree with ACD1 that the job market in Minneapolis is easier to find jobs in. Having said that, right now is not a good time anywhere and that includes Minneapolis.
ECD Minneapolis has a 3-4 larger players. Carmichael Lynch, decent agency but mostly white on the creative front. Still. Used to be a white boys club until 2/3 years back.
ColleMcVoy great culture but account lead. Not very glamorous clients.
Mono is a solid place strategically and good innovative work but doesn’t make a lot of work.
Then there are the ones that have lived some glory days in their past either through creative or sheer size. Like..,
Fallon, which has done some great work but hasn’t done much in a while and barely has many people or business left.
Olson- only heat about nightmare stories
Periscope- not won any new biz in a while but keeps losing existing business.
Others/ smaller
Don’t know much about Bbdo, mostly hormel.
Solve - things are a bit shaky there
Fast horse - mostly PR
Haberman- mostly PR and food or agriculture
Some solid in-house client side like
Target
Best Buy - run by an ex Fallon creative
Medtronic.
Long story short enough spots to find a job, but not enough spots that can absorb a CD/ GCD or ECD. Also some agencies may not be able to satisfy the creative urge to do great work.
Having said that. The city itself is incredible.
With a great standard of living. And I say that having done a stint in New York, Atlanta and Minneapolis.
Great school districts
500k- 700k can buy you a nice 3 bedroom home in prime locations a few blocks from a lake.
Bike paths are great.
People are nice
Agencies offer a work life balance.
I have lived here 5 years and worked at 2 different shops. At Both spots I left work at 5:30 most days.
Hope this helps.
I live in St Paul, so I'm obviously biased towards Minneapolis. It can be a pretty tight knit ad community once you get a few connections. My background is more PR/account so can't speak quite as much to the creative side. There is a lot of B2B work there given the businesses around (agriculture, med tech), but most agencies have at least some B2C as well.
Minneapolis is gorgeous. Creative scene is legit. Come see if it’s your scene.