My Account team is slowly killing me from the inside out. Rewriting my team’s copy and micromanaging our pixels. What can I do to stop this nonsense?!

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Explain to them that your copywriters and art directors are hand picked by your boss. A majority of them went to school to make ads. They are professional writers, and they are professional art directors. The last time you checked, account people haven’t earned those titles. Let the writers write, the art directors direct and the editors edit. The account people need to stick to their job, which is managing calendars and sending out emails about when the work will be complete. If they want the chance to write or art direct, tell them to put a book together and you’ll evaluate their abilities for future job considerations.

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Account people are the worst

likesmart

Oh, Copywriter 5... You're as misguided as the people with whom poor OP has to deal...

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@Creative Strategist
Okay, I’ll ask my CD to start sending the emails if the work is done, I’ll tell my art director to put on a security shirt and work downstairs and check people in and I’ll get on the phone with the client to regurgitate the brief in a word doc. Thanks

likefunny

Unfortunately, some agencies that's the culture. Account services has the last say. Hopefully that isn't the case for your agency and you can discuss it with the CD or above and squash it.

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Fight them. Get em in a chokehold until they bow down in submission

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Take it up the chain to your GCD. Account people should be writing emails and set ups to champion your work, not ad copy.

It's a shame that some people don't know their place in the industry and try to step on people's toes.

Yes, creative ideas can come from anywhere, but let the pro's take said good idea and polish it themselves.

Hope this gets better for you, cause I know if a creative tried to show me how to manage my client I wouldn't be happy with that.

Good luck.

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Just gonna offer a defense on the other side (although I don't think they should have re written it themselves). Make sure your teams are actually hitting the mandatories. So many creatives think all they have to do is be creative then they don't get selling points in anywhere, don't include important information about the product, get information wrong, etc.

Yah your writers went to ad school, but how many ad schools focus on writing effective body copy? The school I went to had is just make concepts and a book. So part of the solution might be seeing why they changed your copy, and if it's any of the things I mentioned to have your teams focus on it only being amazing creatives but making sure that the ads sell the product

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Talk to your boss.

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Yeah, I vote chokehold

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I’m sorry but this is a creative industry. Tell them to get back to being human fax machines and let the client decide what they want.

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No no no no no no no no no.

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@CS1 working with each other requires mutual respect. I would never cut my account team out of conversations with the client, and therefore I do not accept them cutting me out of the writing process or cutting anyone else out of their role.

Also, I think you’re mixing up contribution and accountability. All can contribute but only certain people are accountable for certain things. If everyone was accountable for everything, it would be chaos.

If someone from any department says “hey I have an idea” then I will gladly listen, seriously consider their suggestion, and either implement it if it’s a good one or kindly explain why it doesn’t work but thank them nonetheless. But at the end of the day, I am accountable for the copy and my team is accountable for the creative.

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Tell them? Who's your peer level on the account side? You two need to have a heart to heart.

"Killing Me Softly" just played in my head..

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Going through the same, it’s so frustrating

uplifting

Talk to them (heart to heart). If that doesn’t work, talk to your boss. If that doesn’t work, talk to theirs.

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Get over yourselves and these old silos of creative living in one corner of the office. Work with each other and stop getting pissed off bc it's not someone with your title. Share the work... don't tell us which one is you wrote and which one the account team changed... put it to a vote. my guess is you won't like the results. The days of a creative department being the only team touching, influencing and making the final product are gone. Learn to work with people and you'll be happier.

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^ I agree with that. It's why a sympathize with OP as it sounds like the ones they're working with are straight up taking matters into their own hands, without team consensus or expressing their rationale to the creative team.
Copy5, your comment was misguided because it's very us versus them and based on false sense of superiority or expertise. This is a team based process. No work is ever going out the door without my consent. And vice versa. You have to convince me of your way or address my concern or whatever consensus we work out. But come to me with "I'm a professional creative and you're not", only demonstrates you don't understand we're in service of solving business issues and that you're not a team player who's looking to collaborate, but an arrogant ass who went to portfolio school. Some of the best creatives I've worked with never did.

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I had an SVP/Director debate the merits of a hashtag with me. Felt degrading/embarrassing/invasive

Sorry to hear. Just know not all of us are like that.
Talk to your counter part on the account team. If that person's part of the problem, have your CD or ECD talk to the GAD.

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