Ok here’s a question. How many agencies ask their producers to do creative resource management? Enter their schedules into a large database, assign creatives to each part of the schedule, and estimate creative hours for each step. We have no creative resource manager (obviously).

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What?! This is weird. It’s literally a whole different job!

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Some agencies use “producer” and “project manager” interchangeably. (They shouldn’t.)

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This distinction is more common at big holding companies! If you’re doing either role well, you’re doing both. (Personally I wouldn’t hire a project manager who hasn’t produced, nor a producer without project management skills.) Maybe this segues to another thread altogether. I’d just say, there’s nothing wrong with expecting a producer to resource their jobs.

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i’ve done estimates for creative hours on each phase of the project. it was mostly getting their estimated hours into scopes for a certain project/sow. said account is not under retainer so we/i had to track their hours. every project is considered out of scope. i manage the project schedule, creatives manage their day to day. the full team has visibility on the schedule.

that said, i did not have to do the creative resourcing part where I had to look for creatives. the creatives are already tied to the account

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*How* agencies do their resourcing, has become one of my interview questions, because I found it can impact your role so greatly as a producer or pm.

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Is this at one of those "digital first" places

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No - full-service. We are kind of small though.

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Every agency does resourcing a little differently.

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Never heard of that

Hope you’re getting paid more for added responsibilities!

Yes, I’ve done this at a few shops now, including the one I’m at now. Small, medium, and large shops. At a medium/large one now, and while we have a resourcing team to formally manage the allocations, we (producers) still of course estimate their time and request them (typically with input from heads of departments around suitability/fit per brand/project.) There are upsides and downsides but to me it’s part of the job.

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