Related Posts
Ever downloaded PNG from Google images? 🥲

You can be not nice or not smart. Pick one.

Additional Posts in Advertising
Best work of 2019 so far?
What y'all know about Space150?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.




Been through a merger of sister agencies but not an acquisition. I imagine your scenario would be even more hostile: Extracting value from what your agency had built and quickly shedding what doesn’t serve the larger company’s bottom line. There will be redundancies no matter what, and only the fittest will survive. My advice, and I don’t mean to sound ominous, would be to start looking. Not necessarily because layoffs are coming but because you will not be compensated for having to endure the turbulence of adjusting to new ways of working.
Why has your agency been acquired and what role do you serve?
Sorry you’re having to go through all this with all of the rest of the ridiculousness in the world.
This is excellent advice. I agree and would also say you should either generally keep your head down or, even better, lean into the merger process to demonstrate your cooperative capabilities.
Be open to different ways of working even though it doesn't seem like the smartest people are in charge. You'll meet great new teammates and make sure you make intros to the best people at your former company. Be yourself but recognize there are cultural differences and not everyone has worked in New York or London. If you run client business, make sure your clients are well taken care of. When the company gets big, the smaller clients can be overlooked by agency leadership. Fight for your people and your clients. Be open. Be nice. And don't forget about the good people who got laid off. Reach out.
Assess who has the power in the new company and make sure that you align with them. Your old boss may not be able to protect you in the case of layoffs. Try to understand and support the priorities of the new leadership.
lol going through the Omnicom merger myself. I would look into all the parent company’s benefits (depending how large of a company too) and researching company culture. It might not affect anything, or if you’re under Omnicom…. Well let’s just say good luck to the both of us
Chief
I think it’s really important to use the right language in these situations. The Omnicom thing is NOT a merger. Omnicom acquired IPG, which is an entirely different balance of power and set of expectations than there would be in a merger where both parties come in on equal footing as partners.
Think of your shop as Poland…and then as Germany