New analyst here trying to understand why implementation projects are conceived as being bad or worse than others? Genuinely curious why this image exists?

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Also because implementation is generally more boring, tedious, and a lot of the time staff aug.

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The pros are hours are usually way better and you learn how to develop a relationship with the client

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Literally who thinks that?

Strategy requires more thought and creativity than a standard implementation project. At my level, I vastly prefer tech implementation. I sell one of those, and I don’t have to worry about my metrics for the year.

You deal with more senior leadership teams doing “strategy” (specifically corp strat), whereas implementation generally involves more “in the trenches” work. Some may view the latter as yielding less impact/sway in the organization. Personally, I think the work “strategy firms” do are significantly more intellectually stimulating than for example what EY advisory does.

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