Not a client but an old manager: there is no reason we shouldn’t be able to do high quality work that is fast, good and cheap. He’s the head of production at a major agency.

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General rule that has helped me: You can have 2 out of those 3 things. Which do you pick? Fast and good isn’t cheap. Cheap and fast won’t be good. Good and cheap won’t be fast. The exception can sometimes be a social media post. Haven’t found it work with all 3 elsewhere.

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My CCO once suggested we aim to create work that is fast, good, and cheap.... I asked him to provide an example. Crickets.

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At AD1. That’s my point. For a producer to say the opposite is basically unheard of.

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The Impossible Triad.

See also: attractive, available, sane

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I always say it's possible, but you only get it once. I then ask if this is the project they want to blow the golden favor on.

They usually back off.

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Judging that only 2 of those 3 can coexist, it sounds like the Titanic is brewing; proceed with caution!

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