Now that the penguins of Heard and McDonald Islands have declared a tariff war, is your market messaging changing? Are you encouraging customers to buy now? Are you announcing prices changes? Or do you have time to see how you’re affected?

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I haven't heard of any price changes just yet, I'm sure they're in the works though. Until I'm told to do otherwise, I'll keep our messaging the same as it's always been and try to ignore the fact that the world seems to be crumbling all around us.

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I think the bulk of our communications will be talking to shareholders.

I work at a B2B and have a little insight on this. All I know is large retailers like Walmart, Target, Meijer, Lowes, Home Depot, etc. are pushing back against price increases. They don't want companies upping their prices so at least we've got that going for consumers, however, this is awful news to all the companies who supply inventory. Right now is a great way to position a product or service as invaluable. It's not going anywhere. My companies been around for almost 130 years, that's our position, we're a staple to the American public.

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All is the same right now. There was concern that it will be negatively received if we do any kind of buy now because the price will be going up. Price changes hurt a lot and it is unlikely from the consumer side that a warning message will go over very well. I could make the case for other situations though.

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We were dealing with competitive pricing beforehand

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