Please use TikTok for this campaign. But feature 40 year olds in the TikTok video because we are targeting them

likefunny
Posting as :
works at
You are currently posting as works at

So what? Maybe speak to your strat/media team about that rationale but it’s not like nobody over 39 uses TikTok - plenty of data suggests 20%+ of users are 40+. Sounds like the brief may be lacking

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Millennials are over 40 now.

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My 80 year old mother uses TikTok.

Can you not make a good ad with 40 year old people in it? Doesn't speak well to your level of creativity if you're that shook.

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