Question -- my daughter graduates soon in Finance. She has not done any interships so will be entering the workforce with no professional work experience.

What is the best advice for setting up for success -- find a niche in Finance and grow (but what niche) or particular certificates to work for. Where's the growth occurring in the Finance industry?

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My advice is that you encourage your daughter to engage with these questions herself. It’s not your career, it’s not your choice. As a parent you should be supporting her ability to know her own mind and to explore life on her own terms.

I have a close friend I met at work because her parents made decisions for her and she ended up in finance as a result. She hated it and when she learnt to use her own voice she went back to college, trained in massage therapy, and now runs a successful small business. Her parents’ benevolent interfering cost her 10 years and a huge amount of money.

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She was in Engineering school and made HER choice to go into Finance. As a parent and mentor, I only provide guidance and offer potential paths of opportunities she may want to explore.

If I had a decision in it, she would be graduating with an Engineering degree!

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Probably doing an ACCA or CIMA qualification is a good route. You don’t have to go into accounting from here. They are the type of professional qualifications that get you recognised for higher level roles. However there are sooo many jobs out there. If she got into a grad scheme where she rotated that might be good but these are of course very competitive.

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I do agree with UBS 1 - it usually backfires when parents attempt to dictate their kids’ major and career development path. Understanding that this is not the case here, has she tried utilizing her school’s professional development resources? They can help with internships, resume writing, conduct mock interviews, etc. I’d also try to apply directly on finance firm’s career site for their rotational analyst programs. And if all else fails, grad school? That would open her up to internships for grad students.
P.S. Just between you and me, I’d prefer my kid graduate engineering school too! :-) (Just finished my master’s in Finance and currently have two undergraduates still at home.)

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