Quite freaked out by AI.
I work at a consulting firm where I do various thought leadership activities for the firm's consultants & management.
I have seen first hand how AI is killing web design jobs, email marketing, and is getting more intuitive. There are also tools from WPP that are creating B+ standard content for various PR formats. While not perfect - my belief is these tools could eradicate several jobs over the next year or two, to much smaller teams. My q: where do we go from here

like
Posting as :
works at
You are currently posting as works at

Valid concerns. I’m currently looking for work and it is not uncommon now to see listings saying you will be working with AI tools. I do wonder how this will affect compensation and seeing what I do as a full time job,

Sadly, the ones who will push to explore AI (not real AI) are only chasing a buzzword and looking for saving money. Quality will be and already is being sacrificed.

like

True! And, as we are seeing now, some of that Al experience ie vibe coding, is proving to be detrimental in the long run. I suspect there's a lot of Al complimented SOPs and toolkits floating around now too.

Its a scary world out there for most jobs with AI and the pressure for companies to lay people off for AI. I focus on learning skills that make me indispensable, that AI cant replace

like

Add AI to that and you are golden.

I changed roles in the fall and am now an AI Consultant. It is amazing what it will do. Lean into, if you do you will be in demand.

likehelpful

I joined a friend’s company. He started it about three years ago. He does something adjacent to marketing, and has plenty of work for me. I get to choose the jobs I want.

Mainly I advise people how to implement it. I also take a look at what their company has and how to build out departments, what AI can do and what roles they can hire later or outsource overseas.

Valid. The move is to be the one guy there that understands just enough about AI to be the middleman between it and the humans you work with, so you are irreplaceable. You might even prevent disaster by keeping a few people on staff that should not be replaced by AI.

like

I love AI. It’s the best coworker. It doesn’t complain when it is asked to do something. When other teams say they don’t have the bandwidth to get things done (or don’’t want to do it) AI jumps in and models a wireframe, it conducts deep research, it gives feedback on ideas. Its output is only as good as the prompt, so it requires a solid SME. Also, you need to really study and review the output. It’s a fantastic aggregator of data as well. Will it replace jobs? Yes, if people don’t get ahead of it and learn how to work with it.

like

As someone who works in "content," I have gone from "AI won't be able to do this until I retire" (in about 12 years) to "uh oh, this is trouble" in the space of about three years. It seems inevitable at this point that it will have a monumental impact on jobs ... and the unemployment rate. The best thing people in vulnerable fields can do is get ahead of the wave. I finished an AI for Marketing certificate course via Emory University recently, and there are probably other things I can do to beef up my standing. There is always a chance that, like the computer explosion of the '80s and '90s (a computer on every desk), the AI revolution will create many more jobs. But I'm not so sure, and now is the time to, as far as possible, try to AI-proof your career.

like

So am I. And for multiple reasons. Not all progress is good progress and I'm highly concerned on AI's detrimental effects across all segments of living, not just job security

like

I feel like it's still an improvement over the content mills that would churn out garbage just because it was so cheap and the algo didn't care.

Related Posts

Hello Fishes - I have worked in Intel Corporation for a year but not as direct employee. It was my client location. My direct payroll was LNT Services. How can I take benefit of Intel Corporation as I was NOT a direct employee there. Can I mention in my resume. If yes, how and what to mention in my resume?

like

Anyone brand side looking for an ACD writer? Please DM

Hi, new to this bowl.

Looking for a new role leading a PM and/or ops team. I'm an agency (media & creative) vet - depth in digital, crm, creative, tech, data, & process dev/deploy.

Have also worked ~4 years transforming / running ops at Kimbery-Clark's Digital COE and ~a year on web & digital projects at NYU Langone Medical Center.

Do IH agencies have substantial PM teams / need for leadsrship? I know many need operations & process enhancement.

Any specific roles on anyone's radar?

Thx!

like

Hi, I am very much confused regarding my future please help me. I am a MCA pass-out working with Capgemini as a Software Associate in Recruitment domain, how to shape up my career in IT domain, I didn't have core IT experience. Please guide me with your experience

Hi everyone. Need 11 likes to pong others. 🙏🙏🙏🙏

like

What title for this job description?
I want to switch roles from a creative director who oversees all aspects of the company’s creative (marketing campaigns and brand building mostly; also production, performance marketing ads, product design, managing design team) to focusing 100% on building our brand, educating both customers and employees about our value prop. I hate managing people or logistics and scheduling. What would this role be called? Do you see it as demotion from CD?

like

Please and thank you!

Post Photo
likefunnyuplifting

Best west coast pharma agencies?

like

Is it a bad idea to leave tech and try something else if I want to go back to tech eventually? For context I have the opportunity to move to London and pivot into a new field for me but the job is at an agency. I know I’d want to eventually go back to tech but paranoid it’ll be more difficult - thoughts?

like

I got an offer from Audible? How is the work culture and WLB? Does Audible also has PIP culture?

TC:240 K
Level: L6

like

Been trying to find a new job because $112k just doesn't seem right for 3+ years as an Eng 3. On the east coast wanting to move out to California. Not getting many bites. Do employers ignore applications for people who would need to relocate?

likefunny

how much package i can expect with total 6 year of experience includes web API development and 2 year of AWS experience on EC2, Fargate etc (certified with AWS developer) and 3 years of Onsite experience

like

Looking to join Holcim a cement company as an Electrical Engineer I in Alabama.
What is a fair pay with roughly 2 years experience and an EIT license.

Is $80,000 fair to both me and the company. Since I'm really on the cusp of being an Electrical Engineer II?

like

Is anyone’s wfh office chair getting less “springy” over time? Mine just doesn’t have the same umph it had before, constantly lowering throughout the day.

like

I have a case I have enough evidence on to go to summery judgement on off the gate. Procedurally what's the best way to go a out this? D's are unrepresented and extremely difficult about settlement talks.

like

Thoughts on a manager texting you to ask why you aren’t online Easter weekend when all of your work is completed and another senior who can’t handle their own work decided to randomly send you their returns to review?

likefunny

Hi fishes,
I am 3.6 years experience
I have offer from Invesco and EY offering 15 LPA .

Can you suggest what to choose
Based on WLB

like

Hi anyone willing to provide Atlassian referral for US/Canada based jobs?

like

How much of your income do you all target to save, invest, and use for expenses, respectively? I’m currently at 40% investing, 10% saving, 50% expenses but hoping to bring expenses down soon.

like

I got a offer from Shell Bengaluru, And they mentioned it's Hybrid and depends on Team, so approx will it be mandatory 3 days work from office?

Anybody working in Shell can help me understand please.

like

Additional Posts in Marketing

How do y’all deal with people at work who are stuck on stupid? Like they have no idea what they’re talking about and they REFUSE to learn. It’s like they have a god complex or something even with proof, maybe bc of their tenure at the company? Even if there’s valid data backing up that they’re wrong. Maybe it’s bc I’m a type 8 enneagram, but it frustrates the hell out of me!
So any advice would be lovely :)

like

How stressful is it to work in a call center? It seems to me that the supervisors would be the micromanaging sort

like

DO YOU JUST ASSUME THE COST OF YOUR MARKETING ACTIVITIES? I am looking to allocate their cost in the marketing budget in a way that won't rely on several layers of assumptions. How do you reliably estimate the cost of different marketing activities (email, social, web, etc) when you don't have specific people or tools allocated to each function and costs are spread across many channels? Ads seems the easiest, but even then there's time and overheads... I've been looking for a reliable model.

like

Hi! I started at a new company 2 months ago and while I’m really enjoying my job so far, I’m having a hard time gauging whether or not I’m doing a “good job.” My role seems to be always evolving, which is fine and I actually enjoy being a support to the greater marketing team, but I feel like I need better defined targets to make sure I’m meeting expectations. Also, when I ask my boss what they’d like to see, I don’t ever get a clear answer. (Cont’d in comments)

like

I realized I've been a dummy for getting a job at a creative agency and not working on my portfolio. Most of the projects I've taken on, I've done so as a way to support others without taking much credit for it. Now, a better opportunity came along and I don't have anything to show for my talent as a designer. ALWAYS take credit for what you do, even if it's not your project to begin with.

like

Three job interviews with a company, last one creating a marketing plan and presenting to marketing VP. I received good feedback from him. Three days later recruiter wants to give me a call and “give an update”. Schedules it after 2 days. This morning cancels last minute as they are having “internal discussions”. I’m really annoyed and tired. Thoughts?

like

Hey there!

So that’s the first time I am in a role where I am trusted to chose platforms and services to use, and I am overwhelmed!
I work for a B2B company, and am searching for a platform where I can monitor seo, and manage social media primarily.
I’m obviously looking at hubspot but what other platforms (combined of individual) do you like most?

like

Has anyone ever posted a general marketing position? We have an open position on our marketing team but we are unsure what type of position to offer. We have a wide variety of needs but don’t necessarily need to have this future person have all these skills. For example we need someone with great copywriting skills and also need someone who is great at digital marketing. This person doesn’t necessarily need to have both skills but if they did great, but if only one, great too.

like

Best way to grow organically on social media? It seems that our engagement has taken a dive and nothing is working anymore.

like

I joined an agency about 2 months ago and every single day I get more responsibilities, to the point that I don't even know what my actual job title is. I'm frustrated, to say the least.

like

I’m doing my own marketing for my small business and am having trouble creating call to actions that convert. Where can I learn more about this?

like

Who here has any advice on how to get into marketing at age 40?

like

I have been promised a promotion three times now, but when the time comes, I'm told I'm not there yet. Why promise something if you clearly don't want to execute it?

like

I’m potentially moving from a senior social role to an account management position. I feel I’ve capped my growth in social and want to explore other sides of the business. Any tips to set myself up for success?

like

What's your favorite example of a product that you don't understand how they even pitched it to the CEO? My current favorite is this bottle of water that says "lo cal." Hahaha

likefunny

A real gem from Henry Ford: "stopping advertising to save money is like stopping your watch to save time."

likeuplifting

What is the most effective way to handle reputation management online? I've been hired by a company that doesn't have the best track record but they are rebranding themselves in a big way

like

Is it common for a copywriter to transition into account/project management within digital marketing?

like

Trying to learn SEO and need to start with the basics, advice abt free resources would be really helpful

like

Does anyone in here work exclusively with B2B enterprise marketing using paid ads on Google and Facebook?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal