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Not surprised that Real Chemistry has grown, the more shocking part is how much Edelman has declined in just two years.
What they haven’t disclosed here is that the Real Chem roll up total number includes their advertising and all the media buying spend out of pockets. So it’s not directly PR vs PR but PR plus media buying and advertising on the Real Chem side.
need to apply to them real bad 🤑
Edelman regained top spot in U.S. revenues in 2025. PRWeek story buried the lead.
Honestly, I’m not surprised. Real Chemistry has been growing fast, especially with how much focus they’ve put on healthcare and tech. Edelman’s still a giant, but the market’s definitely shifting. Curious to see how it plays out long-term.
What are you planning to do about it? This could also mean the industry is shifting. Maybe clients now value specialized, agile firms like Real Chemistry over big traditional ones like Edelman. It is not just about revenue, it is about how the market is evolving and what companies prioritize now.
Wow they've grown that much? Did this happen or are you speculating?
Wow I hadn't heard this either but I guess I am not really that surprised with as fast as Real Chemistry has grown.
Real Chemistry has been taking Edelman talent for the past two years as well to build out the company.
Remember Real chemistry is private equity owned and Edelman is independent. Might look good for now but let’s see what happens in a few years when the expansion/shrink cycle tires itself out.