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Thursday Wordle
Wordle 474 2/6
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Conversation Starter
Hi Fishes,
Please help me with In hand salary
TIA
Additional Posts in Advertising
What health/pharma agencies are in SF?
Chief
Going in house is the move, right?
What’s the WLB at Droga like?
Rising Star
How much should a contract ACD charge hourly?
Wendys twitter interactions are pure gold.
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Rising Star
Lots of places (really small, usually nobodies/local agencies) do this for cost reasons. It yields an incredibly bad creative product on average. The exception is when you have a creative or acc person who’s naturally wired to pinch hit as a strat. Then that person get burnt out and leaves because they realize they’re better than that nothing burger agency lol.
I am one of those dual-role strategy and account managers and once I found a small remote agency, with no micromanagement, a great boss who is also the agency owner, work/life balance, and creatives who are passionate about the client and work as I am, I’ve never been happier. Previously I worked at my client’s in-house agency and was told to “stay in my lane” when the creative was completely off-brief and I was a contractor with no plans for them to make anyone full-time. F that…
Rising Star
Your place needs better strategists.
While both account management and strategy planning are essential for a business's success in advertising, they call for different skill sets and mindsets.
Account managers excel in interpersonal relationships and client-focused tasks, whereas strategists thrive on analysis, planning, and high-level business thinking.
Understanding these differences can help organizations effectively allocate resources and develop professionals in each area.
Rising Star
Did you pop that one into ChatGPT?
In the old days when I was coming up through the ranks account, people would do strategy as well. They were so deeply in tuned with their clients, but also knew how to be external from them as well. I’ve still worked with a handful who are good at both. But these days it seems like our executives are more like project managers and strategy is doing what used to be account service work. I think you either choose a strategist and a project manager or an all-in-one account manager that delegates some of the project management stuff. But agreed in a lot of the strategy can be found on a tertiary level through AI these days. It’s really having that relationship with a client that lets you Weed through the facts that are irrelevant or not.