So… that WPP Cannes Lion Network of the Year trophy can’t save Read’s job? Why was he so happy to win it? Does that win expand his farewell bonus package?

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Because it’s the best thing that can happen to him. He is on the way out, next year WPP doesn’t win it (they won’t) and he’ll be even happier. It’s a total win win situation why wouldn’t he be happy.

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This may sound snarky, and I promise it’s not intended to be, but I wonder how many people on here could genuinely answer any of that.

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It’s true

Leaving on a high

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Most likely has bonuses attached to those kind of awards. More than you could earn in several years at once.

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It’s self-aggrandizing PR theatre.

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He spent on buying the award but they fired him anyway.

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