So WPP Media has lost in 2025 thus far:

- Coca-Cola in NA (to Publicis), PayPal (they gave up the account), Abbott Laboratories (moved to Publicis), Paramount (moved to IPG/Publicis)

Currently under review:
- Mars (rumored it is very likely they might lose this)
- Bayer
- Campari Group
- TJX

likesmarthelpful
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What is your diagnosis of why this is happening?

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I’ll be real, none of the holding company agencies have a good culture…but the VML culture I’m at now is more non-existent than any I’ve ever seen. I know the shove to have us in the office 4 days a week was a ‘final straw’ for some, and now the office life here is pretty much straight outta Office Space. This is just a normal ass office job, didn’t used to be, but it’s been dragged that way by assholes who don’t make anything and resent people who do.

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WPP clinging onto J&J and Amazon for dear life lol

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Amazon US is OMD. WPP with global

Allegedly Tyson

Is Brian Lesser the new CEO making a difference?

Lesser is Global but has shown promise in understanding the US position. Nothing much has changed though outside of a laundry list of things to do. That said the WPP tech approach is stronger than we give it credit for but it's story is confusing, not landing. They've got some work to do on not being nerds about it and find a way to talk about it in a way that resonate with people

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