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We honestly haven't dipped into the influencer market yet but I know we need to. I'm not a big social media user myself so it's hard for me (as a gen X lol) to know the best approach to getting in the influencer scene, and my team is super small. I think that should be a goal for us in 2025 though
Pro
We have to make 1 social media post per day
We have people who do the social media posts, and I assume they're effective. I mean, they keep doing it, so there must be some return on the investment. It's mostly just announcements of sales and specials or in-store events or whatever.