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The industry and I dare say work generally is changing and roles are really not what they used to be. The goal right now is to fill a need that you’re capable of.
Subject Expert
The only constant is change. I do agree roles are blurring in my job searches. It is motivating and frustrating. One side it makes me feel like I can do any role because I have the skills or experience with 90% of a job post. But then I get imposter syndrome because there is always a new responsibility I’m not an expert in and I fear there are 1000 other people more experienced than me for the role.
Subject Expert
PMM is where "strategic" becomes code for "we'll keep adding responsibilities until you push back." You're expected to own positioning, messaging, competitive intel, sales enablement, launch coordination, market research – basically everything between product and revenue.
The scope expands because PMM sits at every intersection, which makes you valuable and exploitable. Companies love the flexibility of a role that can absorb whatever doesn't fit elsewhere. The pay doesn't match because "cross-functional collaboration" sounds better than "doing three jobs."
If your scope doubled but comp didn't, either renegotiate with clear boundaries or find a company that pays for the actual workload, not the job title.