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UBS If I had to move within the company to a different location , how does it work? For example if I move from low cost of living area to high cost of living area does the company re-evaluate the base salary within USA? Or do they come back and mention its your family requirement since your partner is located and you are moving ?Suggestions or experiences any !
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McKinsey & Company I am joining the McKinsey & Company Boston office in late July and searching for housing in the meantime. If I could get some insight on the ratio of days in the office vs work from home that would be super helpful!
If I need to come into the office regularly I will try to find a place close by.
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This’ll blow your mind, but at some places strategy IS the work 👀
you aren’t talking about actually ad agencies that make campaigns, are you? if so, are there any id be aware of? curious how their work compares to other places.
On strategy being less important than “the work”: Strategy is IN the work. It shapes informs and influences. A great strategy is worth its weight in gold - Without great strategy, the odds of great creative work occurring is relatively low. Now, that strategic insight could ostensibly come from the creatives themselves, but that’s not usually going to happen. The best creative usually comes from a strong relationship between the two disciplines. It’s not one or the other, and definitely not one vs the other.
On incorporating strategy in selling work? Yes, happens everywhere. At least everywhere good. If you’ve worked someplace that wasn’t doing that, I find it odd, and concongratulate you on finding a better place to work. Insights? (I DID see what you did there) yes, talk to your creative seniors, be at the briefings (you have briefings, right?) use the briefs, make them your god, and get great at attacking them from as many angles as possible. And ask strategy questions. The more you understand the strategy, the more likely you are to come to unexpected (better) creative solutions to the problem it’s trying to solve.
Good luck!
Talk to your strategists! Like 10% of the work they do shows up in the brief, so bouncing questions/ideas off them is a great way to make your work richer.
Use the strategist as a resource at minimum, or another partner at best. If they’re remotely good (or want to be) they will LOVE the chance to chat with you while you’re thinking, to explain or explore things, to consider ways an idea or thought can fit with or even shift the brief. They just want the work to be great, same as you.
^What S1 said OP.
One of the best strategists i ever worked with was actually in social. He made my job selling ideas to clients easier because he huddled the creatives and gave a “Look I’m creative, but you’re THE creative” speech.
Gave the AD and copy partners a ton of psychological security to work with him. Helped them sell the ideas hard and keep them on brief. Maybe try to set up that type of structure.
Yeah, totally. Strategy is one of those things that, once you see how it actually sells the work, it changes everything. It’s about having cool insights, but it’s also about making sure the ideas land in the right way, at the right time, for the right people. And as a copywriter, it gives you a North Star for the storytelling you’re creating.
I’ve been in the industry for 10+ years, and not every agency values strategy the same way. But from my experience, my copy, ideas, and campaigns always come out stronger when there’s strategy behind them. It helps in every step—the selling point, how you present the work, and even the outcome. At the end of the day, those KPIs, that impact? It all ties back to strategy.
You’re already chatting a lot with your strat team, which is huge. The more you tap into it, the more you’ll see how it sharpens your work.