Sweat head or Julian Cole finishing school? Which one do you think is worth it.

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You are at WK! Find a mentor there!

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neither :(

likesmart

💯

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Neither. Both absolute scams preying on the anxieties of us all figuring it out as we go along. Everything they both have can be found in the core literature of planning and strategy so just find the best books and start there if you really are desperate for more knowledge. Otherwise ask your department for training. Never pay for it yourself.

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Nah neither! But make the most use of their free stuff.

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Agree they have a great amount of free stuff!

Sweat head because its less plagiarized

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Agreed! Julian Cole has been known to plagiarize and use content without permission or proper recognition....

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Julian Cole. His approach is straightforward and digestible.

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SH for thinking about problems a bit differently, JC for frameworks

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For WK outputs you want pure comms planning. Last I looked into these programs Julian's stuff is a better fit. You can get value out of Sweathead.. do y'all not have a global bank of resources across the WK network? Martin Weigel is gold standard in many ways.. ask your directors what decks you need to learn from

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Julian Cole, especially if you’re doing comms strat

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The frameworks they use are probably buried somewhere in your agency’s archives (but don’t pass up on free stuff if it’s offered)

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