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My path to data analytics came from a background in advertising where I explored different roles in the agency (spending most of my time as an analyst) and landed the perfect design-focused role as a data storytelling specialist within people analytics. 🙌 there are so many different roles within data analytics, I’m glad you found your thing!
That’s exactly what I’m thinking about doing! I love the idea of a storytelling with data!
I have a similar goal. My way into data analytics has been a lot of looking at reports on Google Analytics and trying to decipher trends, where certain activities are occurring that I want to Target, or learning and understanding traffic acquisition, engagement, and conversion activity. I'm also working through the data analytics certificate from Google on Coursera with plans to continue to the advance data analytics certificate. I do have to admit that certain projects at work is slowing that down.
I also focus on SEO and reporting so I have to dig into analytics reports on the various platforms. I also wanted to learn how to use Excel at a higher level. My Excel knowledge is very basic because I haven't had to use it until I started in marketing.