That one client who thinks they're too small or unimportant to be a target... makes my eye twitch. How do you deal with stubborn companies who refuse to prioritize security?

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Impromptu unauthorized pen test :)

But honestly, I send them threat research. I pull lists of companies and competitors who have recently been hit, and ask them if they have a similar footprint. Setup calls with previous victims of attacks (that we have helped) and they are usually willing to explain to other business owners what they would have done different.

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Find a new client, you can’t sell a pen to someone who doesn’t write

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Why is that your problem. You informed and educated. Let them live with their decision and any consequences. If the call in an emergency double or triple price. Problem solved.

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