The Cannes Lions International Festival of Creativity has a new award… “Creative Country Of The Year.” This year’s winner, Brazil, will pick up their prize in June. Any Brazilian advertising that has stuck with you through the years?
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Oh this is interesting. I haven’t seen anything but I wonder what goes into the selection criteria. Would love to learn more about that.
I can't think of anything off the top of my head, but then again, I haven't actively sought out Brazilian ads. I'll have to do some digging, they're clearly doing something right and I'd love to see what it is.