The idea that B2B buyers only care about cold white papers and enterprise feature lists is bull. At the end of the day, a CTO is still a human being who scrolls Instagram on the toilet and buys things based on emotion and convenience. Why are we so scared to inject actual humor and personality into enterprise tech marketing?

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tech industry called, no humans anymore

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not for long!

Totally agree, just have to target them well!

When your deal sizes are six-figures / seven-figures people don't want their brand to be regarded as "silly" and have a humor post be the reason they were removed from the buying process.

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