The new director of marketing is younger than I am and thinks that it means that they know everything about consumer behavior. Age is no issue to me except if experience becomes relevant. Here's my problem: there are times in which they have blue sky-ish ideas that won't fall back on them if they fail and they also don't recognize the importance of some of our tried-and-true systems. I don't know what to do - I feel like I'm in a burning building but I'm going to go down with it!

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I don't know why the corporate board members feel a wunderkind with an advanced degree and less than three years of real-life professional experience is the answer for a marketing campaign. I'm all far fresh ideas and new approaches, but there's a reason wheels are round and not square. They work better. All you can do is give Mr. Wonderful the benefit of your experience. If he proposes something you've seen fail before, not what happened and try to brainstorm a way that it might work. Unfortunately, you're limited in what you can tell him because he is the department director. All you can do is politely try to knock the matches our his hand before he lights them.

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