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Even the Olympics has AI graphics. Of course there was AI in probably almost every single Super Bowl commercial. Those god awful robots for Svedka??
The only one I feel like I can confidently say I think was AI free was Pepsi in response to Coke’s AI Christmas polar bear this year that people hated.
The most obvious one for me was the Kinder Bueno spot. AI everywhere. I also had no idea what was going on in it but that’s a different conversation.
I’ve been wondering the same thing. Honestly I assume most big spots are still human-led, with AI maybe helping with scripts or visuals. You can sometimes tell when the dialogue feels generic or the visuals have that slightly “too polished but empty” vibe, but it’s getting harder to spot.