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Depends on the product, in my experience. Butter seems to be identical; Oreo cookies aren’t.
Depends on the store? I’m not buying Walmart toilet paper, but I will buy Kirkland toilet paper at Costco.
Q-Tips are not.
Bowl Leader
I've never enjoyed store brand steak sauce, soda, or chips. Willing to pay extra for the quality but I am also frugal so I just buy them when they are on sale and go without when not which is probably better for me anyway.
Yes but Wegmans has good store brands on these items. All other store brands don’t cut it.
The store brand is occasionally the name brand. Even when coming off the same line, it's usually cheaper materials. Take batteries - though less frequent now that Chinese batteries are common, they're still often name brand, but they reduce the chemicals per battery
Especially true with over the counter medicines. If you ever compare the active ingredients, the generic brand almost always matches the name brand.
Generic OTC medications like Tylenol are very tightly regulated and the FDA aggressively monitors their manufacturing and quality. So I wouldn’t hesitate with store brand. The other stuff like sunscreen, body wash, etc isn’t regulated though
Rising Star
Kroger branded items have been pretty good. Kirkland brand at Costco is legendary
Trader Joe’s yogurt is Stonyfield Farm. Once saw a case show up at another grocery store; got stocked where the Stonyfield goes.
Heinz ketchup is unmatched and should be mandatory at every restaurant.