Thinking about leaving my agency and starting some freelance work instead. To those that made the jump, how did you start? How did you go about identifying your first clients?

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I found agencies that were more in line with what I was looking for (smaller, more tech and corp focused) vs where I was (midsize, consumer focused) and just reached out via cold emails and seeing if they were down to get on a call. Not everyone will answer but enough will. It depends on your seniority level but I found folks are far more likely to engage with someone senior on a freelance basis to see how it goes vs. going through a lengthy interview process for a senior hire that might not work out. It took a few months to lay seeds but pretty soon I had more work than I knew what to do with.

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Following… I think we need to have a client or two lined up before we make the jump, but is be interested to hear what others suggest.

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