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You can do it, but expect a steep pay decrease.
Learn how to draw the non obvious insight out of the data and demonstrate that skill
I’ve seen it done before - demonstrate you have an innate ability with numbers and are an excel genius and that will get your foot in the door.
If i were you, I’d look at consulting. I’m thinking of switching from advertising to consulting & would likely get a 35% pay increase
What tools do you use? Knowing R, Python, Tableau & SQL are pretty big
But yeah, my advice is network, network, network