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You should always negotiate - your market rate for the role is somewhere between what they offer you, what you’re willing to accept, and what the next best candidate might accept.
You take their first offer and go back asking for 5-10% more - “I am so excited about this opportunity, but I believe I am worth more, so would like a couple of days to consider the offer. If you could get to $Xk, I can accept right away.”
Either they offer you more or they dig their heels in. If they say that is their final offer, say you’ll get back to them. Count to 1,000 and let them know you accept.
Then go and dominate the role and be ready to ask for more toward the end of year 1
You did very well. Stay calm, confident, and focused in your abilities. You can do this.
The key to negotiation for you is to keep it reasonable in the context of what you've been offered. There's nothing wrong with pushing for a little more, but if you make a demand that's seen as unserious you won't be helping yourself any.
“Thank you very much for sharing that. With research from Glassdoor and other companies, combined with the value proposition I bring, I believe a salary that is commensurate for this role would be $X (10-20% more).”
Do market research on the role, the location and maybe the industry.
Having data to back up your negotiation is helpful. And you're more likely to move the needle.
If they can't negotiate on salary, maybe they can negotiate on PTO/Vacation offering or other items.
Do your research on average salary bands. Glassdoor is a good place to start. You can also check Google and Chat GPT. Once you know what the average is, position your counter slightly above your target so they have room to counter back down to a figure you'll still be willing to accept.
What the job and role. What are your true responsibilities. This would dictate what you are looking for. Is this the first time doing then don’t negotiate high.
Mentor
I would always recommend negotiating! otherwise you can sell yourself short.
to get a sense for salary, I would say google similar positions and companies, and get a sense for the range that is offered. when you compare perks of those positions versus yours, that gives you a sense for how competitive the offer is, and then you can vary what you ask for based on that