Thought on Maxwell House’s rebrand? Definitely keeping up with the times. I wonder if they require a security deposit.

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HAHAHAH this made me laugh. Honestly, I appreciate this kind of humor. I think this will resonate well with customers.

That's actually incredibly funny. I can't tell if this is a joke or a meme or if this is something they actually released, but either way I'm impressed. More companies should do these kinds of cheeky campaigns.

Pretty funny IMO. A little cringe, I guess, but still effective since we're talking about it. Can't remember the last time I'd heard the company before this initiative.

I grew up in a house where my mom drank a cup of Maxwell House instant coffee daily. It was the first coffee I ever had and was pretty much the only one I had until PSL snuck into my life. I just got my can of Maxwell House instant coffee daily memory of my mother today.

And for those who think it’s just a meme…here is a link. Enjoy! https://news.kraftheinzcompany.com/press-releases-details/2025/For-the-First-Time-in-133-Years-Maxwell-House-Rebrands-as-Maxwell-Apartment/default.aspx

I keep saying Maxwell House Apartment. Good thing it’s temporary, but I am interested in seeing what it does for online sales.

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