Thoughts on prime day this year? Feels like there were some interesting changes that made me curious as a marketer. For example extending to four days and switching the deals daily.

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Have you seen how bad Prime Day is performing this year though? I think their first day was down 40%. I heard today on a news podcast I listen to that the extension to 4 days was probably the result of online shopping being down across industries and retailers trying to push product that hasn't sold. Credit card debt is up and shopping is down, the economy is definitely struggling rn

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It actually had a 30.3% year-over-year increase and is roughly equivalent to two Black Fridays! I think ppl just tried to call it early and said it did poorly before it ended.

My favorite part has been watching all the videos of people who screenshot products, and shown how there was 0 change in price when ‘on sale’. You have to do the research and a lot of price comparison. I wouldn’t be surprised if they make more changes going forward.

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Yeah been seeing a lot of that too!

Yeahhh.. I brought so many things this year just because I kept getting messages about new deals related to things I was already searching for. So, I feel like they did a great job on tracking your needs and desire to purchase.

lol I’m guilty as well

I really only made one purchase, something I've had in my cart for months but suddenly the price dropped 40 bucks so I jumped on it. But the constant temptations sent to me didn't have much effect. I will say the event must be successful, I've been working from home and I've been seeing Amazon trucks around the neighborhood at times I've never seen them. They're like a constant presence this week, so people are definitely doing some shopping.

That’s a good way to shop it!

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