Trying to think of global brands that created a campaign/brand platform specifically for the US but didn’t lose their global identity/purpose. Any brands come to mind? 🙏🏻

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I’d look at guess Guinness, not with any particular campaign in mind but because they’ve done so much work and had so much success in the US over the years.

Booze, fashion and automotive seem like good areas to mine where a company is willing to not compromise on their original vision (Mini Cooper, Audi, Volvo?)

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McDonalds. UK / US work is very different across Fan Truths.

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CP&B's Mini work, which played into the US culture of recreational vehicles

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IKEA is SO good at this.

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Nike with Dream Crazy

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Skittles, Old Spice, Snickers, Budweiser are very much American driven and globally adopted.

Well those were specifically for US…and therefore didn’t lose their identity/purpose. So yes, it does answer it.

Heineken
Adidas
IKEA
But I can’t think of anything recent.

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