We just spent $40K on a strategy consultant who told us things I literally said last quarter. But this time it came in a glossy deck with a logo on the front, so suddenly it’s brilliant and actionable. I’m not even mad at the consultant, they did good work. I’m mad that my voice only seems to count when it’s been laundered through an external agency. I’ve been here three years, built credibility, delivered results… so why is it still so hard to be heard internally? What would you do?

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This happens more often than we admit. One way to flip it is to co-present with consultants or prep them with your POV then use the spotlight to reinforce your own strategic presence.

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Could also be time to start looking for another job if your expertise isn’t valued.

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Strategy isn’t always about being right but convincing others that you are. In this instance the cost of it and the polish on the top were the kickers that did it.

My advice. Work out what and the persuasion leavers that you need to pull so people don’t think it’s a risk to say yes.

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What strategist wouldn’t say this when someone else comes on their turf? It’s so easy in hindsight to say you already came to those conclusions (not casting blame) but I’d take notes on how that was packaged/presented and see how you can replicate it.

I’ve learned over the years that half the battle is setting up the problem in a way clients are receptive to is more important than the answer to the problem itself.

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Get good at making glossy PowerPoints?

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This is life. My wife won't believe it's raining unless someone other than me tells her it is.

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A British or Australian accent will generally do the trick.

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sorry but this is frying meeee

Related Posts

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Any advice with anxiety before calls/door pulling? Never happened before but it’s crippling now.

likehelpful

Is it possible to change the project ?
If Yes, what are the procedures ?

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Can you share the resources or sites like leetcode to help prepare for interviews for 11 yoe experienced ui developer?

here's my prediction.

If Biden wins, the media will begin to message the following;

-The worst COVID risks and outcomes are to people with identifiable risk factors such as obesity and diabetes.

-Most other people who catch it will experience a bad flu.

-Many other people who catch it won't even know they have it.

-It's not commonly transmitted by touching objects and person to person transmittal is low risk except in close contact.

The media will then message that we should;
(cont'd)

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I had my final round with Accenture. How long it takes for the HR's to get back and roll the offers ??

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Amazon is hiring a lot of migration specialist ,could anyone refer me ? Also what is the package they offering

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This is why we do it

Post Photo
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Question for directors: how often do you not get a copy of the footage when you work on a project? Ever? Or is this common? Thanks!

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35 / F / SF / 115k+

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Hello Fishes

Recently i was scheduled for an EY GDS interview on 5th of November but no one showed up and interview did not take place , what is it mean?

Nyc fish - what are your first and second year PE salaries looking like and what is fund size? I’m at 150 base and 150 bonus with a 2bn fund in my first year

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So I’m engaged in an interview process for a top FinTech company. It started the 1st week of August and just now I’ve gotten word from my recruiter that they didn’t update on any decisions made. I had my 3rd & final interview last Friday. My recruiter doesn’t communicate well nor does she let me communicate with the company direct. May I being led on? Am I still in the race for this role in your opinion with the details stated. Please message me if you would like to know more in detail.

For appraisal in jan, employees who joined after which month will be considered? I am joining citi in feb. Will i considered for next year appraisal cycle??

likeuplifting

Any leads to get Mechanical Job in US from India??!! I'm with 5 years of experience in Automotive field

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Is there any stigma to saying no to an offer without another in hand? I landed an off-cycle offer at a decent fund but after thinking through, want to take a shot at some of my other funds as well

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Hi Fishes,

I have shorlisted below offers, Please suggest which one to join.

Capco - 24 Fix Plus 1.5 JB
Mercer - 25.3 ctc (23 fix)
Exl - 22.3 ctc (20 fix) plus 1.5 JB

Yoe - 7.3 years
tech stack - Data Scientist

Note - Mercer hr is saying first say no to exl in a mail then i will release offer letter.

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Additional Posts in Strategy & Planning

Who hires junior strategists? Where should I start looking? I’m loving my planning internship right now, but I want to apply elsewhere in case I don’t get an offer, but I’m not seeing anything open.

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If some of the key creative leaders in your agency are actively advocating against recommending our clients take action for George Floyd or Black Lives Matter, what would you recommend doing?

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Any recommendations for companies to create personas? Are there new technologies to get interesting findings about concerns, aspirations, goals?

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Hello, I could use some advice regarding my compensation. I have 1year and 9 months of experience in social media as I worked with a multinational agency in the middle east. I am currently pursuing a master’s degree in marketing and will be graduating in 2023. I am doing a summer internship in marketing in a startup in Montreal. I would like to continue with them as a part time employee until I graduate and was wondering how much should I ask for as an hourly pay with my experience?

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Are cover letters needed for non-creative (media buying, planning, or strategy) jobs?

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Does anyone have a good lead on where to find research backed customer journeys? Either generic for an industry (like restaurant) or for major players in an industry (like chili's). I am fairly new to planning, and this keeps coming up as something and that would be helpful.
Thank you!

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What’s is like going from social strategy to brand strategy? Advice for making that career jump?

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Developing an outbound marketing strategy for product marketing teams. Best ESPs specifically for outbound emails? Currently used HubSpot for inbound.

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What’s fair pay at a big NYC agency as a new AD?

Can anyone recommend a good headhunter that has experience in placing agency strategists on the client side (not just agency only)?

likehelpful

What have you found most helpful in training up a very green junior brand planner or junior strategist? Any particular trainings or resources that are great at teaching foundational skills? I’ll be pulling them into projects and teaching through doing but I need some assistance in building up their core skills/training the strategy muscle.

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anyone know which agencies are hiring strategists? job market is supposed to be hot, but not seeing too many job listings on the usual spots (LI, Indeed, etc)

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I'm new to marketing and I am not formally educated in it. I have just been learning through experience with the business. I'm supposed to put together a Market report for our sales team to refer to but I have been stuck on what I even include. I have an expensive subscription to a reporting database and I am supposed to translate these technical reports into 20-30 slides. I can't figure out if I am overthinking something simple or lacking some knowledge that people formally learn in school.

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Thoughts on VCCP London for strategy?

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How are salaries in Montreal for planners?

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Looking to bring on a experiential marketing specialist (FT) with 5 years of experience - any idea of the average salary range for such position these days?

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I’m honestly tired of being at an agency and not feeling as fulfilled as I used with strategy as a career. Have anyone here make a career change? if so, what other jobs out there - outside of agencies and client side - can you apply what you know as a strategist? Curious if anyone has done it and has some advice.

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Thinking of switching to marketing at a non profit or university comms role. Any skills I need to get under@my belt before starting to apply or do you think there’s enough overlap to just learn on the job (quietly) thank you :)

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What’s the word on Ace Metrix? Pros, cons? Every tool has them. More and more of my clients are using it... both for creative pre testing and measurement.

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