Welp, I can’t find a CD gig and nobody will hire me as an art director because I’m overqualified. I’m thinking of trying my hand at creative strategy. Any suggestions would be appreciated.

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How long have you been applying to CD or AD jobs?? I would say it's just how bad the market is right now, i don't know if making a career pivot is really going to make it that much easier to land something. If anything, I think staying in the lane you're in and continuing to apply will probably yield quicker results

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This feels all too familiar. I've been luck enough to have some freelance brand work to keep me going, but when applying for roles that seem ideal, it goes nowhere. A few interviews since March, but have fallen at the last 'competency' stage which after nearly 25 years in the industry feels like utter madness. Am i just ticking a an age box at interview stage? who knows. Potential pivot - but what to? or keep on, keeping on - as they say?

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Reach out to people you liked working with and see if they need any freelance support. They are likely to let you jump in at art director as a trusted expert. You might get fucked on the bill rate but some shops will still bill you at director level. Also art director work is easier and you are fast so you can make it work for a project.

Gross advice I have heard is things will pick up after the election. All the millionaires are holding budgets till they know how their taxes will go apparently.

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I’m in the same boat, so no advice on my end. Been gunning for ACD levels for a couple months now, But I’m also at the “aging out” point in my career, so I guess I better pivot soon.

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Nice idea!
Julian Cole has a finishing school- it’s usually half off the end of year but has a ton of free stuff to check out til then. I’m guessing his class is taken seriously - I recommend it for art directors anyway, wish there was something like that in my 30s, I always went to hard into innovation and solving business probs, but stat lets you keep up without a writer- really we’re a useless lot without partners these days- we aren’t design directors , product designers, or ui/uxyz digital ninjas - all are considerably more in demand. Once you’re at cd level, without some strong grasp of brand planning, ability to sell pitches, strong writing that can be finished by CWs, I don’t see the use for us, Strat is a secret weapon - a cd/ad

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I’m pretty much friends or know all the recruiters and creative managers in the NYC market. Same problem here, they don’t want to bring me on at anything lower. For full time. The answer is freelance.

Have they explained why? Esp if you’re open to it?

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