What agency did the new American Eagle/Sydney Sweeney work? Cuz they’re either deliberately trying to make people uncomfortable or they’re just plain tone deaf. A shame cuz I’ve been a fan of them for years.

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Idk but that agency has a very happy, stock-holding client right now

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Yup, start carving the effies now.

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I’m gonna go with tone deaf. The writers probably came up with what they thought was a clever play on words and didn’t think any farther than that. I’m hesitant to give them too much credit.

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It’s in-house.

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Full of dog whistles…

https://m.youtube.com/watch?v=M6zqbhOGQsQ&pp=ygUYU3F1aWR3YXJkIGhhcyBnb29kIGdlbmVz

likefunny

Just change the name to MAGA Jeans and call it a day.

likefunny

Seems in-house. And it’s much worse than you think.

“Sydney Sweeney’s starring role in American Eagle’s new ad campaign has sent the retailer’s stock soaring.

American Eagle’s stock surged 18% in pre-market trading and was up 7% by midday trading on Thursday, the day after the campaign debuted, CNBC reported…..

This fall, Sweeney is appearing in ads including activations in New York’s Times Square and on the Exosphere at the Sphere in Las Vegas.

While American Eagle declined to disclose its exact investment for the campaign, chief marketing officer Craig Brommers told ADWEEK the media buy was “significantly more” than past fall campaigns, which are its biggest marketing moment of the year.”

https://www.adweek.com/brand-marketing/american-eagles-sydney-sweeney-campaign-fuels-stock-surge-at-beleaguered-retailer/

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Excellent!

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50% of the country love it, 50% got rage baited. Everyone’s talking about it. Win!

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What’s more derogatory - saying an in-house group made it, or the creative? Also look up andygoldcomedy. ✌️

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I suspect tone deaf. Im sure someone over there is facepalming "why didnt we think of this??"

funny

That, or they’re on Google typing in “what is eugenics?”

Bobby Klara goes “kablooey” on Adweek. Who is going to help him “scrape the poop off his shoe” when American Eagle releases its next in a series of “genes/jeans” ads featuring an attractive black woman, an attractive Asian women, an attractive Middle Eastern woman, and an attractive woman from Mexico City — for starters. Who are these “crazies” who seem to hate beautiful women so much? Is it such a scandal in 2025 for a woman to be hot?

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FCB 1 do you know for a fact that more ads are in production in the series featuring diverse talent? Source?

do we ever think that we are looking to criticize anything and everything? I’m not saying it’s a great line (it’s actually lazy) but why does everything have to be under a microscope and have 10 different meanings? I think this is the problem.

That's funny, because I'd never heard of them before this ad.

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