What are some clever, unexpected examples of how brands have communicated value/affordability, preferably in recent years?

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McCann - Aldi - Like Brands, Only Cheaper.

Dubbed the “Robin Hood” of supermarkets.

Look up Aldidas.

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It's a bit dated now but I always think of IKEA’s “The Bookbook” ad, which was a genius way to show the value of their catalog, making it look like a futuristic tech product. Also, brands like Warby Parker and Casper use the direct-to-consumer model to highlight affordability without sacrificing quality. Have any caught your eye?

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Colenso BBDO - Skinny Mobile - Get the Skinny

Great platform, idea and subsequent campaigns.

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What opportunities are available for someone with a background in sustainability (Masters degree) and around 1 and 1/2 YOE

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Question: Girl friends parents finally came over for a ristha. Everything went great or so I thought but now she wants to time to think about moving forward. The pain point she brought up is that we are in different states and she is feeling pressed. Although in that time she has started communicating less and I literally had to beg her to get on face time. My gut says she wants to end it but unsure. Any advice ? It's been 2 weeks since this event

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@ib do u want to actually contribute bro

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Suggestions on how to improve at work? I feel like everyone knows more than me and feeling like I’ve been left behind. Where did all of this knowledge come from??

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Eyeing the jag i pace but I’m one to buy a luxury car just a few years old with extended warranty... ughhh @ the human desire and itch to get more.

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Thoughts on buying an older Aston Martin? (mid-late 2000s DB9, V8 Vantage, etc.)

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Anyone know if non-m cars have launch mode?

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Joining BNP Paribas for role of Senior BA in bangalore, is the Bangalore office new? How many employees are there? How is company culture? Management etc, I had other offers from societe generale and hsbc similar offer but in hsbc the role was of a manager in compliance risk analytics domain, bnp is in trade and investment banking domain, I choose bnp, was it a good choice?

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Daily Dordle #0005 4&6/7
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⬜⬜🟩⬜🟨 ⬜⬜🟨🟨🟩
🟩🟨🟩🟨🟩 🟨⬜🟨⬜⬜
🟩🟩🟩🟩🟩 🟨⬜🟨⬜⬜
⬛⬛⬛⬛⬛ 🟩🟩⬜🟨⬜
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Anyone playing Dordle?

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My firm doesn’t match my 401k — still worth opting in?

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PwC dudes and dudettes, how do we all fee about the recent weight management benefit? Haven’t looked into that much it yet but it seems to be pretty useful.

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Could anyone recommend good investigative journalism books (similar to Bad Blood or Catch and Kill)?

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How do you feel about corporations walking in Pride parades? For or Against and why?

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Why do recruiters try and use length of a project as a tactic to try and get a lower rate out of freelancers. One more time For every mushy brained “talent specialist:” IT IS NOT A PRIVILEGE TO WORK FOR YOU FOR LONGER FOR LESS MONEY

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I wonder if we’ll still have minimum billable hours if WWIII breaks out

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I am a Angular Frontend developer with HTML, CSS, js, ts as my secondary languages. I also have some idea of Azure app services (and recently passed my AZ900 Exam last month).

Yoe: 4

I wish to upgrade my techstack but not sure what will help me to grow FINANCIALLY and have sustainable career in IT.
Can you guide me on what can I learn for the same.
1. React and react Native
2. Azure and complete any certification such as AZ 204
3. MEAN stack.

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I shifted from time domain to frequency domain😅

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I’m outside, here’s the menu, everything free !!

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Best breakfast spots in Raleigh?

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What do you think of Just Egg?

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Additional Posts in Strategy & Planning

Does anyone have a good lead on where to find research backed customer journeys? Either generic for an industry (like restaurant) or for major players in an industry (like chili's). I am fairly new to planning, and this keeps coming up as something and that would be helpful.
Thank you!

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Planning director vs strategy director. Whats the diff? Is there a diff?

I feel like a planning director wouldnt know how to manage digital strgy while a strgy dir would be much more well rounded

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What’s is like going from social strategy to brand strategy? Advice for making that career jump?

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What is a go-to-market strategy?

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Any good examples of mid-level resumes?

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Has anyone worked at a smaller branding agency? Would love to switch from big agency to actually creating brands but not sure how to start there.

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What blogs, podcasts, twitter accounts, newsletters etc. should ever planner follow?

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Thoughts on VCCP London for strategy?

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Have any strategists made the move over to consulting or client-side as a brand manager? Curious about your experience/why you made the move...

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If Arya Stark from GOT worked in advertising, she would be a strategist...

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Wondering if anyone has a good example of a brand that originally sold a commodity/mass food and successfully introduced a premium/luxury line, under the same brand name. Kicker is the brand has to have started as mass then gone upmarket, nor vice versa.

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Influencer Marketing remains a black box in the business. In y’all’s opinion; Who are the key players in the influencer space?! Agencies, tech companies and private companies? I want to follow companies who are doing it big and correctly

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Can anyone recommend a good headhunter that has experience in placing agency strategists on the client side (not just agency only)?

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How would you define "strategy” in one sentence?

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I'm new to marketing and I am not formally educated in it. I have just been learning through experience with the business. I'm supposed to put together a Market report for our sales team to refer to but I have been stuck on what I even include. I have an expensive subscription to a reporting database and I am supposed to translate these technical reports into 20-30 slides. I can't figure out if I am overthinking something simple or lacking some knowledge that people formally learn in school.

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Do you drink at holiday parties? This is the first company I've worked for that does a real holiday party and I'm kind of anxious about letting my guard down around my co-workers like that...

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I interviewed with the TBWA NY strategy team and they were the saddest people in the world.

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Anyone work at Instrument’s PDX office? Just applied for the Senior Strategist position. Have both UX and Brand experience. What’s it like to work there? Looking to move back to the PNW!

Has anyone ever worked with Mark Pollard or Julian Cole? Are they as great as they seem?

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