What are some good ways to combine quantitative and qualitative feedback gathered from surveys and interviews?

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Cherry pick the statements from the interviews that align with your client’s bias and make up metrics that support them based on “creative” interpretations of the surveys.

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Honestly, great advice

You can extract some quantitative metrics from the qualitative feedback by categorizing by topic and doing some simple sentiment analysis. Makes it easy to come back to the client with high level statements like, “76% of respondents we interviewed were frustrated by XYZ. Based on survey results ABC, here are a couple of ways you can improve...”

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Survey quant charts on the left and relevant /supportive quotes on the right

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