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Bowl Leader
Where have you been ordering takeout?
which agencies are hiring juniors?
My base loc is Bengaluru, but currently I am not mandatorily required to work from office, and have been working from home since I joined Deloitte in July. Should I talk to my manager and go back to my hometown Kolkata and work from there? Staying in PG all day and working from here is not quite feasible for me. Suggest pls. Deloitte India
Pro
Hi fishes, Dm me for referrals I can refer you
Additional Posts in Advertising
Worst bosses. And why. Go 👇
Where my gays at?
I don't wanna do it anymore
NEXT MOVEMENT: PUT AN END TO UNPAID EXTRA HOURS!
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Not meant to be a shit post but honestly? Almost everything that's winning "awards" these days. Every single one feels like an overly emotional, self-important one-off exercise where it's difficult if not impossible to tell who the client is, what's being sold, or why any of that is happening.
Say what you like about Coinbase's business practices before and since, but their superbowl ad was the best thing to happen to the ad community in decades. It did precisely - and only - what an ad is supposed to do. And it did its job so well it not only crashed Coinbase's website, it boosted crypto app downloads across Coinbase's entire category by over 270% and that boost continued for weeks after the big game.
A lot of awards are all about "movements" but I feel like there's a ton of potential in bringing advertising back to its roots: fucking moving the needle.
Oh, also watch out for phrases like: 'it's gonna be a movement' 'when this goes viral' 'now more than ever'
So much this !!
Pro
The radio commercial where a recording engineer character constantly interrupts the announcer to tell them what they need to be saying.
The phrase “I only have 30 seconds to tell you…“
Any cutesy list of all the people the product is “for:”
“This is for all the do-ers out there. The stay-laters and the get-up-earlies. Team players and DIYers. Hand me the directions or let’s just wing it, you need a good strong cup of coffee to get you going. Folger’s.”
I swear I run into 10 variations on that script every month. More during new business pitches.
Chief
This is for the agree-ers. The confirmationers. The likers.
Rising Star
Custom sneakers
Especially if you call it a “drop”
Pro
Anything that starts with “the world has changed.”
Ugh I second this. Tired of hearing it.
Dancing of any kind for any reason. Let’s put the dancing shoes away for at least the next decade mmkay?
Rising Star
QR codes
For the love of all things sacred if your entire campaign is “better together” then you will forever be cursed.
Been sick of “ideas” that feature celebrities (unless its for an amazing reason) and vending machine ideas
30-second drum solos masquerading as sound tracks.
milk before cereal. age old argument….we all know it’s cereal before milk smh
Visceral stuff drives me nuts.
Irritating sound affects with a beat.
Any silly stupid wordplay, like obnoxious talent with fake accents rhyming to each other.
Cash machine sounds and coins piling up.
Heavy breathing of any kind - an athlete, a dying smoker, a scared person.
Hospital monitor beeps.
5 dudes watching a football game on a couch together. Lol.
Chief
Space ideas
Chief
I recently moved to the US and I find the overall tone in US commercials very bland and annoying. That “hey we are your friend whoever you are tone”. That “we got you tone”. It’s all so annoyingly nice.
A character whose name is a play on the advertiser's name