What are the cons of working on an alcohol client?

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They treat you like you should feel lucky to work on an alcohol brand, but they don’t realise that they stopped being fun or cool years ago

likefunnyhelpful

👆👆👆

likesmart

Hangovers.

likefunnyuplifting

I’m working on alcohol brands - I would say compliance issues are the biggest drawback.

likehelpful

Not much. I’ve worked on 5 different brands. When it’s a global campaign, there are too many clients in the kitchen weighing in on their needs. Lots of versions.

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There’s so much red tape. You have to follow rules for pouring/measuring, can’t actually consume on camera, can’t show it improving mood, so many rules

likehelpful

Then have a shot of Tequila! 🤣

It might go against some Creatives’ personal morals… similar to advertising cigarettes.

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Too many people in the client’s ear.

likehelpful

We had a client fire our agency because we didn’t go out drinking with them enough.

I thought I could drink. I could not drink like they do and function the next day or week.

likefunny

Fake it. Whisper to the bartender or waitress and tell them to bring a water with a twist. Tell your client it’s Vodka.

Name the brand/parent company and I’ll tell you

smart

You should try to drink alcohol as well

The reason why a customer might have this idea is because they are a potential competitor of this company.

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