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Hi Dear friends,
Iam planning to do certification that don't have no programming AND IT SHOULD have very good scope inmarket and able to switch within tcs with high package, please suggest me that kind of certification.TIA 🙏 Accenture Infosys IBM Amazon Tata Consultancy Bosch Group Hexaware Technologies PwC India Oracle Hitachi
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AFS - if I do my self input on my FY22 goals and submit to manager for a review this week since my project ended, what do I do in May when I have a different project? Will the same fy22 form get submitted with me adding more self input to it or do I make a different copy of that original form and reconcile somehow?Accenture
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today I choose violence

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I agree with the above comment - try to pivot to marketing or media analytics.
Using marketing or media data to inform marketing decisions. Measure the effectiveness of campaigns, marketing tactics, etc.
Try to get experience with different types of marketing data, different channels, more exposure to raw data.
I would try to focus more broadly on marketing measurement & analytics vs. specifically MMM
Thanks so much for replying! could you give examples please? Do you know if there roles out there which allow for both MMM and other marketing measurements ?
Are you building the models ? Analyzing the data out of them ?
Not actively building them but working with a modeller to suggest changes and give feedback. Then I take final results, build a deck and present to client
I feel like if you get good at MMM, then you can do any kind of marketing analytics.
MMM has too much competition these days. It’s commoditized
It’s actually the opposite. MMM is not an outcome, vs a framework to assess what’s working and what’s not. And that’s it. Advise on how you can improve is advisory on media