What is a reasonable hourly rate for a full time freelance graphic designer at [insert large appliance brand here] in Chicago? I have no idea, sort of new to full time freelancing- I charge $100/hr for my other clients, but it’s not 40 hours a week. A lot of job openings I’ve seen lately are only offering $40-50/hr. (Which sounds so low, yes?) I have 15 years agency experience, but this doesn’t seem to be a senior role. But I need the work. Any help is appreciated!

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$100 is reasonable

$40-50/hr is there because there’s a staffing agency that is taking half your pay. Avoid those types of middle men/relationships. You hold no negotiation power.

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Oh no…$40-$50/hr is low. Though I will say if it’s FT, they may be converting what a salaried person would make at that same level to an hourly rate. I’ve seen some places do that. But it’s basically still getting less because you need to factor in tax and health insurance which doesn’t make it fully worth it like that. If you’re craving the long-term consistency, I guess it works but defeats the purpose of bing freelance in my opinion.

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When workload is undefined or unpredictable, hourly is the way to go. If your rate is good you’ll be fine. You’ll get compensated for everything you put into the job. Some companies are hesitant to pay flat fee if they don’t know what they need.

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A reasonable rate is what clients agree to based on the quality of the work and the problem it solves

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Hourly billing is a trap. My favorite clients are the ones who say, “This is the scope of the project. Give us a quote.” And then they approve the quote. Because they appreciate the quality of the work. Full-time freelance is kind of a different story because you’re likely talking about multiple weeks of work. In that case, I would offer them a weekly rate. If they expect you to work over the normal business hours, give them one rate if they expect you to work beyond business hours, give them that rate +50%. $100 an hour may seem like a “good” rate. But I was billing $125 back in 1992. And the hourly rates I’ve been able to command over the years have only risen by maybe 15 to 20%. These days, I try very hard to avoid hourly billing conversations with clients.

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reasonably

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