What is the average salary for a media agency operations lead- either a Director, Operations or Associate Director, Operations? (not Digital Media Operations working on client campaigns, but rather agency operations) Thank you!

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Depends on the agency. I was making 145 associate director, director 155 starting, and then increased to I75 when I got to a sr director/ VP level.

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I was making 140 as a director and 115-125 as an AD of agency ops

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NYC

Tier 1 market - $170k+ as a Director. The broader the experience range/YOE, the more value they bring. Agency ops should pay more than client level ops. Operations leaders need to be good at a multitude of things if they’re going to make an impact.

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What should an operations manager make?

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How do you tackle resource allocation? What metrics are you currently tracking to show employees are stretched thin and new hires are needed?

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What is a good salary for an operations manager w/ 4-5 direct reports, overseeing a large portfolio of clients? Five years experience in major holding company, four years experience in an indie creative firm before that. Major metropolitan city, high living cost etc.

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