Who in the agency would you say has the ultimate responsibility to come up with the agency’s pricing & services model? Biz Dev? Finance? Ops? Project Management? Other? (Context: we have an ongoing issue where a biz dev / accounts person will eagerly be coming up with half-baked solutions for a prospective client, and it always feels like a cluster F when they want to know what resources, budget, and time we need in order to execute said service - which they thought of in the first place!)

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I think a lot of agencies have that problem. Ultimately, the new biz/account team should be developing overall pricing, but not without buy-in from delivery team department heads and operations/finance. We established a system where every pricing document is reviewed by dept heads first and when they approve, operations/finance review and approve. Once all parties have approved, operations sends the document for signature (not the new business team). It's a lot harder to push something through if you know it'll have to be approved by everyone else.

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