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Rising Star
Advertising creative lies at the base of the garbage-strewn, rat-infested foothills below the mountain range of artistic expression
I find people with a deep disdain for the industry are much better at creating fresher work for it
Rising Star
The pinnacle of creative success is leaving the industry on your own terms.
Making myself laugh. I don’t even care if it gets produced, simply writing a good joke is the pinnacle for me.
I think the goal is just getting work made (doesn’t have to be that great.) But the pinnacle in advertising is probably a passion project being made or crazy pitch idea being selected. Those can change careers and have potential to be creative
The friends we make along the way
We sell or else.
If I want to be creative, I do my own side projects. Here, I'm creating on someone else's behalf and on their dime. My artistic soul isn't fed by CTAs or banner ads but my belly is.