What kind of pay bump could one expect with a promotion from GCS to VP, GCS, within the agency (not job hopping)? Does having the clients like you a lot help?

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You must be joking.

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15% I would hope

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Clients could love you more than the most beloved in-laws ever but it’s not likely to factor much into what is typically a finance-led decision process. Expect 7-10% on average, though if the agency is flush with profits (almost an oxymoron these days) you could get closer to 10-15% at this level. But far more likely to get that and much more, possibly closer to 20-25% if you job hop and negotiate shrewdly. Even then most agencies have pay bands for all levels that they aim to adhere to as closely as possible. So a lot also depends on how what you’re being paid now relative to industry averages.

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