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Low budget
“Shooting 9x16”🤓
The idea can be the same as TVC but it’s going to be shorter and have a strong hook in the beginning. Also depending if it’s reels, tiktok, or yt shorts, you’ll change the content to better fit what people go to those channels to see. I’ve been told that typically you want to make it look less like a full budget commercial because people are turned off by anything that looks like an ad in socials.
The channel through which it’s distributed. And it’s likelihood of being shared and commented on.
Maybe it’s got a winning personality, makes friends easily, likes to meet new people.
Or, maybe, it’s where the thing runs? As in, on social media?
Headscratcher.
Emojis.