What the hell is this?
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Additional Posts in Ad fish in Toronto 🐠
Favourite Super Bowl spot?
Welp, see yeah later KFC!
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Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
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Don’t see any problem here… IMO it’s pretty solid.
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Can always rely on Tupperware to come with 🔥 jokes.
Ice cream so good, your campaign doesn't have to be.
You're just threatened by the creative talent that was required in making this.
Everything aside, why would they make it a man taking the seat from two pregnant women? It just gives even more ick. Just me?
My honest first reaction when seeing it was that it reeks of student work, complete with AI first pass execution and all. A lazy line with unimaginative visuals. Sorry Senior Copywriter 1
This 100%
Is this the work that makes that one art director’s coworkers threatened?
They’re jealous of all the awards he is not going to get with this piece
Wait he took the seat?! I thought he got two women pregnant. I need answers.
Halo made his sperm so powerful he made them both 8 months pregnant just by proximity. He's a bad, bad man
Oh look what I can make in 2.5 seconds too
I hope they put ChatGPT in the credits as art director
I actually didn't upload the picture to ChatGPT, I described the above and it pumped out this image. See below
The point being, my sloppy first attempt is basically the same as a final output. Woof
This feels boomer coded
Angry butterfly also did the Gibson’s ad with AI with the golfer with extra fingers. The general public was not kind to them on that.
They have been using AI generate images for Gibson for a while
“we need to be edgy”
“no EDGY”
“No WAY EDGIER”
“LOOK I WANT PEOPLE TO THINK THE PEOPLE WHO EAT OUR PRODUCT ARE COMPLETELY SELF ABSORBED STAINS ON SOCIETY”
“…nailed it.”
The idea is on strategy and is interesting enough for a brand called Halo Top.
The execution is what fell extremely flat. Pushing the work and craft is so important.
Also, don’t sell work that you can’t afford to produce.
Woof. Good thing the rest of the campaign wasn’t posted or this thread would have 200 more replies
I thought the other version with Hitler was more provocative
And then after they made it, they decided to shop it to Strategy Magazine…
This is how I know we're cooked as an industry. An agency thinking this is worth press. And press willing to run it.
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Never heard of them before, but as non- creative even I could do something like this on Canva. Yikes
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Halo Top in Canada is licenced by Brand Momentum. Maybe the brief was “Brent, make this campaign your cost effective creative Magnum Opus?”
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“Created in collaboration with 2024
Agency of the Year winner Angry Butterfly, the work - which bears the tagline, "Halo Top is so good, you don't have to be" - reflects the brand's disruptor mentality.”
Execution isn’t amazing, but this a funny ad.
Could be, but nevertheless.