What was the steepest part of the learning curve when you started managing people/projects?

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Anyone can tell you why something is going to fail. The real trick is to figure out how you can help something succeed. Being a CD isn’t about criticizing everything that comes across your desk. That’s not your job. And “that’s not doing it for me” is not creative direction. You’re not a tastemaker or a critic. You’re there to make your teams ideas better.

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Never challenge without a solution.

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For me it was being confident in leading. In the same way I had to get used to giving people instruction and speaking confidently to others.

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Managing people in different ways was/is still something I’m learning.
Everyone responds differently. Everyone has different motivators. I have to keep notes about personality types and their strengths just to manage people. It’s tough to keep track of so many individuals, but it’s worth it.

There’s no one-size-fits-all for people.

Situational Leadership

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I think the biggest challenge for a lot of CDs are they are expected to be able to manage people but are rarely trained to do so. And, the person who put them in the position were never taught how to either.

More agencies need to prioritize effective leadership and be willing to invest in it. This should never be a trial by fire, you’ll figure it out. I always prioritize leadership training over promotions and will not give someone management responsibilities if they are not prepared to manage people. Being good at being a creative director is only part of what makes someone ready for that role.

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